Thoughts On The Development Of The Smartwatch Market And Its Effect On Haute Horlogerie

Quill and Pad

apple-watch

A few figures might help to gain perspective on the prevailing industry conundrum that seems to be on people’s lips everywhere.

Apple is a $234 billion company, while the whole Swiss watch industry represents $26.1 billion. Apple’s profit alone in 2016’s first quarter reached $18.4 billion (9to5 Mac, January 2016), while the price segment for luxury watches (products constituting export prices higher than 500 Swiss francs) established $17.6 billion for all of 2015 (Fédération de l’industrie Horlogère Suisse statistics 2015).

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