Part of what makes the world of watchmaking so great is its breadth. Not only is it a showcase of engineering knowledge, but an art form in its own right. Great watch design is a blending of beautiful forms with real functionality, and the masters of this have earned their place in the history books. Names like Gerald Genta and Taro Tanaka are rightly revered for their designs, but often some of the best designs come from outside the industry. A designer used to working in fashion, architecture or cars can bring a fresh perspective to watchmaking, with unique results. One of the best examples of this is Giorgetto Giugiaro.