HOW TO: Start your own ‘minimalist’ watch brand

Time and Tide

We all have friends who wear watches made by brands like Daniel Wellington and The Horse. We also all know that these watches are, essentially, identical. Yet somehow these simple quartz dress watch look-a-likes seem to net their savvy owners massive piles of dosh. Some of us may have even wondered about starting our own brand like this (I know I have). Well, wonder no more as someone (who has chosen to remain anonymous) has uploaded a helpful guide to imgur. Here’s the original, but we’ve reposted it in full below. Bravo, mystery writer. Enjoy.

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