My Visit to Zenith

International Watch

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The first thing that captured my attention upon arrival at the Zenith Manufacture in April was the inimitable presence that it enjoys in Le Locle. The multi-building site, established in 1865, with its familiar and recently refurbished monogram of founder Georges Favre-Jacot, is something to behold, figuratively rising Oz-like from the bucolic countryside surrounding the city. The brand’s 150th anniversary banner was still flying outside, adding to the festive atmosphere, as were several national flags in honor of the countries represented by visitors at the manufacture that day.

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