Minus-8 Watches: Born Of Silicon Valley Industrial Design

A Blog To Watch

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A few years ago, an industrial designer from Astro Studios named Dana Krieger embarked on a journey to redesign and rethink watches. For him and Astro Studios, who are behind the Xbox 360 and the Nike Fuelband, watches had a long and rich history that they wanted to disrupt with bolder looks and new techniques. Together they created Minus-8, a name referencing the West Coast’s time zone, where the watches are designed.

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