Mido is a name that has been popping up on worn&wound with more frequency as of late. The Swatch Group owned brand is not new by any means, they just had focused on non-US markets for the majority of their life span. Now, however, they are pushing in to the states following the success of Tissot and Hamilton, who they share a general price category with. As I mentioned when we first introduced their Baroncelli Heritage watch (which we later did ahands-on with post Basel), what’s great about Mido becoming more available is that they have a nice range of well-priced dress and business-casual watches. A genre I feel is often underserved in at the price point we discuss.