Linde Werdelin Launches “LW Vintage,” First Brand-Curated Pre-Owned Watch Market

A Blog To Watch

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It’s hardly a stretch to say the pre-owned watch market is a weird, mythical place in the eyes of most watch companies. They are sort of aware it’s out there, but they also seemingly have no interest / courage / idea (choose one… or three) on how to address it. There are a number of good reasons for that, as it truly is a slippery slope for them, littered with imminent perils imposed by the threat of product cannibalization, incorrect value assessment, customer service issues, and so and so forth. Linde Werdelin took a brave pill and went on to create “LW Vintage“, the brand’s own curated watch market for pre-owned watches that launched just today.

 

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