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International Watch Co., also known as IWC, is a luxury Swiss watch manufacturer located in Schaffhausen, Switzerland, and founded by American watchmaker Florentine Ariosto Jones in 1868

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IWC Pilot’s Watch Chronograph Watch Review

IWC Pilot’s Watch Chronograph Watch Review

Like many luxury watchmakers these days, the goal of IWC isn't so much about novelty as it is about refinement. Many of the classic watch models and themes we like are evolving slowly in the "Rolex Way," meaning slight improvements over time as opposed to major shifts and spurts of design creativity. This is a ...

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IWC Introduces the Aquatimer Automatic 2000 “35 Years Ocean 2000”

IWC Introduces the Aquatimer Automatic 2000 “35 Years Ocean 2000”

Introduced in 1982 as a wristwatch for German navy divers before being sold commercially, the IWC Porsche Design Ocean 2000 was styled by Ferdinand Alexander Porsche, the designer behind the iconic 911 sports car. A remarkably sleek yet functional timepiece, the Ocean 2000 is the inspiration for the newly unveiled ...

The IWC Da Vinci Perpetual Calendar Chronograph

The IWC Da Vinci Perpetual Calendar Chronograph

The IWC Da Vinci Perpetual Calendar Chronograph aims to become the ultimate on-the-wrist timekeeper with a dedicated lunar calendar system integrated within the subdial of the chronograph minutes and hours counter. As the manufacture’s first attempt at this horological feat, IWC had to develop a new movement ...

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IWC Pilot’s Watch Mark XVIII Edition ‘Tribute To Mark XI’ Watch

IWC Pilot’s Watch Mark XVIII Edition ‘Tribute To Mark XI’ Watch

As one might expect from a manufacture that's been around for more than a century and a half, IWC is known for several watch lines. One such example is a watch that recently received an update in the IWC Pilot’s Watch Mark XVIII Edition "Tribute to Mark XI" (Ref. IW327007), which, for the sake of readability, can ...

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IWC – Two wheels good

IWC – Two wheels good

A living legend in the cycling world, Fabian Cancellara has inspired IWC to launch the Ingenieur Chronograph Edition “Cancellara” (Ref. IW380704) as a limited edition of 77 (7 being the champion’s lucky number).

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VIDEO: A just-for-fun comic inspired by the IWC Portugieser

VIDEO: A just-for-fun comic inspired by the IWC Portugieser

Editor’s Note: You think you know someone. When Felix had the idea to tell a story about a fictional IWC Portugieser wearer through the visual medium of a comic book strip I was intrigued. He worked with illustrator William Webb to bring a vignette to life entirely of his own imagination – a guy living the dream ...

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