Hands-On The Chopard L.U.C. Perpetual Twin: An Haute Horlogerie Perpetual Calendar In Steel

Hodinkee

P5130505

It’s a little harder to sell a watch (or, for that matter, luxury consumer goods in general) than it was even 12 months ago, if the figures recently released by the Swiss watch industry are to be believed, and increasingly, people who love fine watchmaking seem to be inclined to look more carefully at whether or not there’s actually something more behind what they’re buying than novelty, or a strong brand name. Depending on who you are and what you’re making, this can be a bad thing, or it can be an opportunity. For a company like Chopard, which makes some very beautiful haute horlogerie watches, but which has never quite had the recognition as a watchmaker that the Pateks, Vacherons, and APs of the world enjoy, times like these are a chance to make potential clients more aware of what they’ve got to offer. The L.U.C. Perpetual Twin, in steel, therefore, is both an end in itself, and a means by which the company hopes to get out the message that there’s more out there at the high end than the usual suspects.

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