Gucci Timepieces & Jewelry CEO Piero Braga on Tradition vs. Fashion

Watch Time

Fashion industry veteran Piero Braga took over as President and CEO of Gucci Timepieces and Jewelry in 2016, and was instantly tasked with bringing the company’s watch collections into sync with the design vision of Gucci’s heralded Creative Director, Alessandro Michele, who has reimagined the venerable Italian brand’s image for a younger generation. Judging by this year’s collection, he seems to be succeeding. I had a chance to talk with Braga at Baselworld 2017 about what the future holds for Gucci watches.

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