Baume & Mercier: Speed Demons

HH Journal

Automotive designer Peter Brock is famous in the world of motor sports for designing the legendary Shelby Cobra Daytona Coupe, the most iconic car in American motor sport. The former General Motors car designer was tapped by Caroll Shelby in 1964 to help him build a faster race car body. “Caroll’s plan was to take his cars to Europe and race them against Aston Martins and Ferraris,” says Brock, “but they had to go a lot faster. The problem was, if you tried to double the speed by increasing the hp, the drag on the car would increase exponentially, and slow it back down. The only way to go faster was to change the body shape.”

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