Audemars Piguet Announces a New Major Art Commission to be Presented in 2015
The commissions will be unveiled on a rotating basis at the three international locations of Art Basel in Hong Kong, Miami Beach and Basel, where Audemars Piguet has, since 2013, been an Associate Partner. The selected artist will be announced later this year with the first work to be unveiled at the Art Basel show in Basel in 2015. The annual commissions are expected to tour after their Art Basel debut, and, where possible, they will be exhibited at Audemars Piguet’s home in the Vallée de Joux, in Switzerland. For each annual commission, a shortlist of artists will be invited to Audemars Piguet’s home in Le Brassus to learn about the brand’s 140-year tradition of precision, expert craftsmanship and innovation. The selected artist will work with the guest curator and Audemars Piguet on realising the work.
The Audemars Piguet Art Commission will seek to make a meaningful contribution to artistic innovation while benefitting artists and audiences around the world. Drawing on inspiration from the craftsmanship and technical excellence inherent to Audemars Piguet’s legacy of watchmaking, the Commission will support artists to explore ideas and visual representations related to complexity, precision, virtuosic creative expertise notions that form a natural link between the tradition of horology and contemporary art. The Commission will look to engage with contemporary practice that is interested in complex mechanics, technology, and science as its source of inspiration. As a company rooted in the practice of horology, Audemars Piguet will be responsive to projects that give visual or sensory expression to questions of time, sound, astronomy and the pervasive relevance of temporality in both nature and society.
The works produced as part of the Audemars Piguet Art Commission series may take the form of physical objects, installations, time-based films or performances. The selected artists will in each case be invited to create a significant single work of art as well as a limited-edition of multiples relating to the main work, to be displayed in conjunction with the Commission.
Audemars Piguet will provide the support necessary to develop each project in full and will help connect artists with state of the art technology, leading craft practitioners, scientific thinkers, research centers, or the specialised design expertise required to conceptualise and execute their work. Audemars Piguet may, as necessitated by the particular needs of the Commission project, seek out scientists, fabricators, technology labs, master craftsmen or other specialists, so that artists can realize their ambition.
The new Audemars Piguet Art Commission will become a key piece of Audemars Piguet’s expanding activities in the sphere of contemporary art. In 2013, Audemars Piguet became an Associate Partner of Art Basel, the world’s leading show for contemporary art. In May 2014, at Art Basel’s show in Hong Kong, Audemars Piguet unveiled a new stand in the Collectors’ Lounge created by leading French designer Mathieu Lehanneur as well as a new piece by Austrian video artist Kurt Hentschläger and an exhibition of exceptional historic and contemporary timepieces, including a display of six new models of the Royal Oak Offshore in 42 mm. The new lounge will be presented at Art Basel in Basel from June 19 22, 2014, and Art Basel in Miami Beach December 4 7, 2014.
Commenting on the new commissioning project, Jasmine Audemars, Chairwoman of the Board of Directors said, “We are delighted to announce details of the Audemars Piguet Art Commission and to build on our role of Associate Partner of Art Basel with a further commitment to supporting the arts. We look forward to bringing artists to the Vallée de Joux, the home of Audemars Piguet since 1875 to experience its special culture and sense of history and are excited to see how our tradition of haute horology and fine watchmaking might inspire contemporary artistic practice.”
About the Audemars Piguet Art Commission:
The Audemars Piguet Art Commission is an innovative project which supports artists in the creation of works of exceptional complexity, precision and experiential impact on an ongoing, annual basis. The newly commissioned art works will be presented to the public to coincide with Art Basel’s editions at a public art institution. As part of the Commission, Audemars Piguet will provide the necessary resources for selected artists and secures access to advanced tools, craft expertise, or sophisticated technology to realize important new creative projects.